Eneloop: an all green adventure to discover Europe.
Eneloop, the brand of Panasonic, creator of rechargeable and reusable batteries for the protection of the environment, inaugurated the first “Eneloop-expedition ambassadors’ tour” on June 22nd.
12 pairs of international adventurers are the protagonists of the relay that will be held for 12 weeks, to discover surprising European destinations, using only ecological means.
Electric team
The transports chosen by the ASAPGUYS team are e-bikes, the electric bicycles of IFM , a company specialized in the import of innovative technology and products. Leading them will be Christian Carlino, aka Delord , pianist and Creative Director of the InnoBrain agency, based in Bologna and Rick, head to toe musician, director and professional photographer. The travel companions have explored the world, always with their backpack on their backs, reaching unexplored destinations by walking and often sleeping in the middle of nature.
For Eneloop ambassadors’ tour they will travel together more than 600 km with their e-bikes from Tallinn, the capital of Estonia, through Riga in Latvia, up to Vilnius in Lithuania, where they will pass the relay to the next group that will conclude the adventure. in the Berlin underground.
Traveling for a good cause
The goal is to raise as many funds as possible to support the all green cause of Aktionsgemeinschaft Artenschutz (AGA), committed to the protection of animals and plants in danger of extinction on our planet. ASAPGUYS, the 100% Emilia-Romagna team, will share the stories and moments on their social channels and those of Eneloop. Each “Like” collected will contribute to reaching 21,000 euros that Eneloop will donate to the German organization dedicated to the conservation of the flora and fauna of our planet.
The rules of the game
Like all races, there will also be a final prize, but to reach it ASAPGUYS team will have to respect some rules such as, minimizing consumption, supporting the cause with alternative systems, how to pay for food with Eneloop batteries and promote the campaign on Facebook channels every day with messages, photos and 360 ° videos of the adventure.
The winning team will be sent for the final online battle on Tuesday 18 September, where the public will vote for the best team. Up for grabs will be two tickets to attend the project’s press conference in Berlin and two tickets to another adventure.
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